Frequently Asked Questions
Everything you need to know about Generative Engine Optimization (GEO) and our services.
GEO Basics
Generative Engine Optimization (GEO) is the practice of optimizing your website, content, and brand to rank higher in AI-powered search engines like ChatGPT, Perplexity, Google AI Overviews, and other Large Language Model (LLM) platforms. Unlike traditional SEO which focuses on ranking in Google's blue links, GEO focuses on getting your business recommended, cited, or featured in AI-generated responses.
While SEO focuses on optimizing for traditional search engines like Google's organic results, GEO focuses on AI-powered search platforms. Key differences include: (1) GEO prioritizes conversational, natural language content over keyword density, (2) Structured data and schema markup are even more critical for GEO, (3) AI engines value authoritative citations and expert content more heavily, (4) GEO requires optimization for question-answer formats that AI engines prefer, (5) Traditional backlinks matter less; quality citations and mentions matter more.
We optimize for all major AI search platforms including ChatGPT (OpenAI), Perplexity AI, Google AI Overviews (formerly SGE), Microsoft Copilot, Claude (Anthropic), and other emerging LLM-powered search tools. Our strategies are platform-agnostic and focus on fundamental optimization principles that work across all AI engines.
Results & Timeline
Most clients start seeing initial improvements within 4-8 weeks, with significant visibility gains by month 3-4. Full optimization typically takes 6-12 months. The timeline depends on factors like your industry competitiveness, current online presence, content quality, and the package you choose. Unlike traditional SEO which can take 6-12 months for initial results, GEO often shows faster improvements because AI engines update their knowledge bases more frequently.
Results vary by industry and starting point, but our clients typically see: 150-300% increase in AI visibility scores within 6 months, 40-80% increase in qualified leads from AI search, 2-5x improvement in brand mentions across AI platforms, and measurable increases in organic traffic from AI-powered search. We provide monthly reporting with specific metrics for each platform we optimize for.
We track multiple metrics including: AI Visibility Score (how often your brand appears in AI responses for relevant queries), Citation Frequency (how often AI engines cite your content), Response Quality (how accurately AI engines represent your business), Platform-Specific Rankings (ChatGPT, Perplexity, Google AI), Traffic from AI Search (tracked via UTM parameters), and Lead Quality from AI channels. You receive detailed monthly reports with all these metrics.
Pricing & Packages
Our packages range from $1,500/month (Starter) to $6,500/month (Professional). The Starter package is perfect for small businesses getting started with AI search optimization. The Growth package ($3,500/month) is our most popular and includes comprehensive optimization across 5 platforms. The Professional package ($6,500/month) offers full-service optimization with dedicated account management. All packages include monthly reporting and no long-term contracts.
No, we don't require long-term contracts. All our packages are month-to-month with no cancellation fees. We believe in earning your business every month through results, not locking you into lengthy contracts. However, we do recommend a minimum 6-month commitment to see the full benefits of GEO, as optimization takes time to show maximum results.
Our free audit includes: Current AI visibility assessment across ChatGPT, Perplexity, and Google AI; Analysis of how AI engines currently represent your brand; Identification of optimization opportunities; Competitive analysis showing how you compare to competitors in AI search; and a customized roadmap with prioritized recommendations. The audit typically takes 3-5 business days and is delivered as a comprehensive PDF report with actionable insights.
Technical Details
We implement several technical optimizations including: Schema markup (Organization, Service, Review, FAQ, Article schemas), Content restructuring for AI readability, Meta tag optimization, Structured data implementation, Internal linking improvements, and Content formatting for featured snippets. All changes are non-invasive and won't affect your site's design or user experience. We provide full documentation of all technical changes made.
No, GEO and SEO are complementary. In fact, many GEO best practices (like structured data, high-quality content, and authoritative citations) also improve traditional SEO. We ensure all optimizations benefit both AI and traditional search engines. Many clients see improvements in both AI visibility AND Google rankings after implementing our GEO strategies.
Yes, we'll need limited access to implement technical optimizations. Typically, we need: CMS/WordPress admin access (or developer access for custom sites), Google Search Console access, and Google Analytics access. We follow strict security protocols and only request the minimum access needed. For clients who prefer not to grant access, we can provide detailed implementation guides for your internal team.
Process & Support
Our onboarding process is straightforward: (1) Initial consultation call to understand your business and goals, (2) Comprehensive AI visibility audit (3-5 days), (3) Strategy presentation with customized roadmap, (4) Technical setup and initial optimizations (week 1-2), (5) Content optimization begins (week 2-3), and (6) First monthly report (end of month 1). You'll have a dedicated account manager (Professional package) or regular check-ins (Starter and Growth packages).
Communication frequency depends on your package. Starter package clients receive monthly reports and email support. Growth package clients get bi-weekly check-ins plus monthly strategy calls. Professional package clients have a dedicated account manager with weekly check-ins and on-demand support. All clients have access to our client portal for 24/7 access to reports, analytics, and progress tracking.
Yes! Content creation is included in our Growth and Professional packages. We create AI-optimized articles, FAQ content, and other materials designed to rank well in AI search. The Growth package includes 2 optimized articles per month, while the Professional package includes 4 articles per month. All content is written by experienced writers with expertise in your industry and optimized for both AI and human readers.
Industry & Suitability
We work with businesses across all industries including B2B SaaS, Professional Services, E-commerce, Healthcare, Legal, Financial Services, Real Estate, Technology, and Local Businesses. Our strategies are customized for each industry's unique challenges and opportunities. We have particular expertise in competitive B2B markets where AI search is rapidly becoming a primary customer acquisition channel.
Absolutely! Local businesses can benefit significantly from GEO. When people ask AI engines for local recommendations (e.g., 'best plumber in Austin' or 'top-rated Italian restaurant near me'), you want your business to be recommended. We optimize for local AI search by implementing LocalBusiness schema, optimizing for location-based queries, building local citations and reviews, and ensuring your business information is consistent across all platforms.
Yes, while we specialize in making GEO accessible to small and medium-sized businesses, we also work with enterprise clients. For enterprise needs, we offer custom packages with dedicated teams, advanced analytics, multi-location optimization, and integration with existing marketing stacks. Contact us for enterprise pricing and capabilities.
Getting Started
Getting started is easy: (1) Schedule a free consultation using the button on our website, (2) We'll conduct a complimentary AI visibility audit, (3) Review the audit results and recommended strategy on a call, (4) Choose the package that fits your needs and budget, and (5) Begin optimization within 1-2 business days. The entire process from first contact to active optimization typically takes 7-10 days.
To begin, we need: Your website URL, Primary business goals and target audience, Main competitors (if known), Access credentials (CMS, Analytics, Search Console), and Any existing marketing materials or brand guidelines. We'll guide you through providing this information during onboarding, and our team is available to help if you have questions about what's needed.
Still Have Questions?
Schedule a free consultation and get a complimentary AI visibility audit.